About Agran
Strategic solutions for agribusiness
Our Philosophy
Agran was born from a passion for agriculture and a desire to transform agribusiness. With a dedicated and experienced team, we always seek the best practices and solutions for our clients, helping them grow sustainably.
Founded in 2004 by Carlos Canavarro, Agran stands out for offering agronomic consulting services and agricultural marketing management. Our history is marked by innovation, commitment, and the building of lasting partnerships with rural producers and investors.
Our Journey
Since our founding, we have been advancing in our mission to promote the development of agribusiness. Agran has been a bridge between science and practice, always striving for excellence in our services.
Over the years, we have earned the trust of our clients through concrete results and customized solutions. Our team is composed of professionals passionate about the field, ready to face the challenges of agribusiness.
Results that speak for themselves.
At Agran, we work with solid data and results. Here are some numbers that show our impact on the sector.
More than 20 years
experience in the market
100+
projects
realized
100% of our customers
They report satisfaction with the results we helped to build.
350 thousand +
hectares of various crops cultivated
Projects
strategic
and highly complex
Cotton Agro-industrial Complex — Bauchi, Nigeria Structuring a large-scale cotton agro-industrial complex. 125,000 hectares of agricultural production and three industrial units. Integration between cotton production, processing, and transformation. Agronomic, technical, economic, financial, and logistical studies. A project structured by Agran to guide the implementation of the enterprise. Main text for the website Feasibility Study and Structuring of a Cotton Agro-industrial Complex — Bauchi, Nigeria Agran developed the feasibility study and structuring of a cotton agro-industrial complex in Bauchi State, Nigeria, designed to integrate, in a single strategy, agricultural production, processing, and industrial transformation of cotton. The project considered 125,000 hectares of intensive cultivation, encompassing the analysis of the region's edaphoclimatic conditions, production technologies, irrigation systems, mechanization, workforce sizing, harvesting operations, and logistics. In the industrial phase, three processing units were designed, including ginning and fiber classification, as well as the full utilization of by-products. The seed was considered for edible oil production, while other by-products could be used for animal feed production and organic fertilizers. The project also included spinning and weaving stages, expanding the integration and added value of the production chain. Agran integrated the agronomic, technological, industrial, economic, financial, operational, and logistical dimensions, establishing the necessary premises to size investments, processes, infrastructure, and operational structure of the enterprise. As a result, a complete technical and economic-financial dossier was prepared, bringing together studies, analyses, assumptions and guidelines to support the decision-making of the Government of the State of Bauchi and to guide the evolution of the project to its implementation phase. A large-scale project that demonstrates Agran's ability to transform agro-industrial opportunities into structured, technically sound ventures prepared for decision-making and investment.
Agronomic Structuring and Development of Agro-industrial Projects — Angola Agran advised an Angolan private group in the civil engineering sector on the implementation and structuring of its agronomic department, creating the technical and operational basis for the expansion of its activities into the agricultural and agro-industrial sector. The work involved conducting technical and economic feasibility studies and structuring agricultural and agro-industrial projects, including the implementation of family farming centers and agro-industrial development hubs in different regions of the country. In partnership with the state-owned company Gesterra, studies and projects were developed for the regions of Camabatela, Lucala, Malange and Waco Kungo, considering local characteristics, productive opportunities and the conditions necessary for the implementation of the ventures. Among the projects developed, the elaboration of a technical-financial project for the implementation of 2 million Arabica coffee plants in Huambo stood out. The work included production planning, descriptive report, sizing of operations, necessary resources, and a physical-operational schedule for the implementation and development of the crop. Agran's performance combined agronomic knowledge, planning, economic feasibility, and project structuring, transforming identified opportunities into technically sound and organized proposals to guide investment and implementation decisions. An experience that demonstrates Agran's ability to operate internationally in structuring agricultural and agro-industrial projects, connecting opportunities, technical knowledge, and planning to transform productive potential into viable and executable projects.
Market Research and Value Chains of Horticulture — Angola For Syngenta, Switzerland, Agran conducted a comprehensive study of the Angolan horticultural production market, focusing on potato and tomato crops, aiming to understand the structure of the production chains, the main phytosanitary challenges, and the functioning of the agricultural input and product markets. The work included the analysis of production and marketing chains, from production systems and main growing regions to the distribution channels responsible for the flow of products from the field to the final consumer. The different agents involved, their functions, and the existing marketing structure in the Angolan market were evaluated. In the phytosanitary context, the main pests and diseases affecting potato and tomato crops were identified and analyzed, as well as the control strategies used by producers and the phytosanitary products employed in crop management. Agran also conducted a survey of the most used and imported agrochemicals in Angola, analyzing product categories, applications, and their market presence, in addition to mapping the network of importers, distributors, and resellers of pesticides and other inputs. The study also sought to understand the structure and dynamics of horticultural product distribution channels, identifying the main agents among producers, intermediaries, traders, distributors, and consumers. The result was a structured view of the Angolan horticultural market, integrating production, phytosanitary measures, inputs, distribution, and marketing, providing Syngenta with strategic information to assess market opportunities, understand producers' needs, and guide its operations in the Angolan agricultural sector.
Market Study and Structuring of Commercial Operation — Brazil For Semax American Biosystems — Brazil/USA, Agran conducted a strategic study of the Brazilian swine farming market, evaluating the conditions, opportunities, and requirements for implementing an operation dedicated to the import and distribution of probiotics for the agricultural sector. The work included market sizing and analysis, identification of key competitors, and evaluation of their operational structures, positioning, portfolio, and commercial policies, allowing for an understanding of the competitive environment and the possibilities for positioning the new operation. Agran also analyzed the legal and regulatory aspects related to the company's incorporation, import, and marketing of products, identifying relevant requirements and conditions for entering the Brazilian market. The needs for physical, operational, and logistical infrastructure were also evaluated, as well as the characteristics of the existing commercial and distribution network in the country. The analysis allowed for the identification of potential marketing channels, strategic partners, and pathways for expanding the operation. The study consolidated an integrated view of the market, competitive environment, regulatory requirements, and structure necessary for operation, providing essential information to assess the opportunity and guide the company's entry planning in Brazil. A project that demonstrates Agran's ability to connect market intelligence, agribusiness knowledge, and business structuring to transform a business opportunity into a concrete strategy for entering and expanding in the Brazilian market.
Agricultural Market Research and Intelligence — Angola Contracted by Infomineo, Agran conducted a comprehensive study of the Angolan agricultural and agro-industrial market, aiming to understand its structure, dynamics, main value chains, and development opportunities. The work analyzed agricultural production systems, main crops, and production chains, identifying segments with potential for growth, value aggregation, and development of agro-industrial processing and transformation activities. Agran also mapped the main agents that make up the agro-industrial ecosystem, including producers, input suppliers, processing companies, distributors, logistics operators, traders, and other participants in the value chains. The distribution and marketing structures of agricultural inputs were also analyzed. The analysis incorporated the institutional and regulatory environment, considering public policies, government programs, incentive initiatives, projects under development, and private investments. This survey made it possible to identify trends, structural bottlenecks, market opportunities, and factors capable of influencing the evolution of the sector. The study consolidated an integrated view of the Angolan agricultural market and its main value chains, organizing relevant information to support strategic decisions, opportunity assessment, project development, and the definition of entry and expansion strategies. A market intelligence effort that transformed information about Angolan agribusiness into a strategic vision to identify opportunities, understand risks, and guide investment and development decisions in the sector.
Agricultural Development and Cooperative Structuring — Angola Agran coordinated a multidisciplinary team to develop a pilot project for agricultural development in the Quenguela Norte region of Angola, in partnership with an information technology company based in Houston, USA, and Sonangol, the Angolan state-owned oil company. The project was conceived as an alternative for economic diversification and social development for a region impacted by the reduction in oil exploration activities, with the central focus being the structuring of an agricultural cooperative capable of generating employment, income, and new economic opportunities for the local population. The preliminary project proposed an integrated production system, bringing together horticulture in greenhouses and hydroponic systems, food production for school meals, and processing units for soy-based products, including alternatives for replacing milk and meat. The structure also included a reverse osmosis water treatment plant and a bottled water sales unit, expanding potential revenue sources and services offered to the community. As part of the cooperative model, a store for agricultural inputs and products was also planned, creating a local support structure for producers, marketing, and revenue generation for the cooperative itself. Agran was responsible for the technical coordination of the studies, structuring the production model, and organizing the technical and commercial aspects of the cooperative, integrating production, processing, marketing, and services into a single business concept. The result was a project designed to function as a pilot model for economic development and productive diversification, using agribusiness as an instrument for generating opportunities and building a new economic base for a region in transition. An experience that synthesizes Agran's vision of agribusiness as a vector for development: integrating knowledge, production, technology, and business organization to transform local opportunities into sustainable models for value creation.
Technical Assessment of Areas for Irrigation Projects — Angola Agran provided technical assistance to IBT Trading / Pertek Angola, a group operating in agribusiness and in the import and marketing of products and equipment for the agricultural sector, carrying out a technical assessment of areas intended for the implementation of center pivot irrigation systems. The work covered selected areas in different provinces of Angola, evaluated from an integrated perspective, considering factors that are crucial for the success of irrigation projects. The analyses included agronomic and soil characteristics, topography, availability and conditions of water resources, as well as the compatibility of the areas with the irrigation equipment and systems distributed by Gesterra / Mecanagro. Based on the assessments carried out, the areas with the greatest technical suitability for the implementation of the systems were identified, providing support for the positioning of the equipment, the planning of operations and the definition of the conditions necessary for the implementation of agricultural projects. The work aimed to reduce technical, operational, and investment risks by anticipating potential constraints and ensuring greater alignment between the characteristics of the selected areas, the available resources, and the irrigation technology to be employed. This performance demonstrates Agran's ability to technically assess the territory, integrate agronomic and engineering variables, and transform the characteristics of an area into essential information for safer investment decisions and the implementation of agricultural projects.
Precision Agriculture and Phytopathological Monitoring — Brazil In partnership with a company specializing in precision agriculture and monitoring systems, Agran, together with BASF, developed a project for the implementation and monitoring of telemetry stations for phytopathological monitoring of soybean crops. The project aimed to monitor environmental conditions favorable to the development of Asian soybean rust, integrating data collected in the field with meteorological information to identify risk situations and support the planning of management strategies. The stations were implemented and monitored on farms in the Central-South and Southeast regions of Brazil, forming a monitoring network capable of generating more accurate and timely information on the conditions that influence the development of the disease. The integration between telemetry, climate monitoring, and agronomic knowledge made it possible to transform environmental data into information applicable to decision-making, contributing to greater precision, agility, and efficiency in the planning of phytosanitary actions. The project represented a practical application of precision agriculture in the phytopathological management of soybeans, using technology and data to anticipate risk situations and support more informed management decisions. An initiative that demonstrates Agran's ability to integrate agronomic knowledge and monitoring technologies to transform field data into intelligence applied to agricultural production.
Structuring Agricultural Processes and Management System — Santo Antônio de Jesus, BA In partnership with Biosalc Sistemas Agro TI, Agran developed a project for a cooperative of the Odebrecht Group, in Santo Antônio de Jesus, Bahia, focused on structuring the processes of an agricultural operation and translating them into a management system. The work started with understanding the operational reality of the field. Agran conducted a survey and analysis of agricultural and administrative processes, covering everything from the activities performed in the production areas to the planning, control, recording, and monitoring of operations. Based on this diagnosis, workflows, information needs, resources used, data collection points, and relationships between planning, execution, and results were mapped, establishing a structured view of the agricultural operation. One of the main challenges was translating the complexity and dynamics of the field into the logic of an information system. Agricultural activity is constantly conditioned by factors such as climate, soil, crop stage, availability of machinery and labor, operational windows, productivity, application of inputs, and events that alter planning. In this context, Agran acted at the interface between agronomic knowledge, operational processes, and information technology, transforming the needs of the operation into requirements, flows, and information structures capable of being incorporated into the system. The project made it possible to establish a basis more aligned with the reality of the operation, causing the technology to adapt to the logic of the field—and not the field to the logic of the technology. The data generated by agricultural activities began to be structured in a way that supports monitoring, operational control, and decision-making. More than modeling processes, Agran contributed to transforming the reality of the field into operational intelligence, connecting agronomy, management, and technology to build management solutions that are truly aligned with agribusiness.
Coopamido / Odebrecht Group — Technical Assistance to Small Cassava Producers Agran developed an agricultural technical support program for Coopamido, in partnership with the Odebrecht Group, aimed at assisting small rural producers benefiting from a program of free land distribution for cassava cultivation, whose production was marketed through the cooperative. The project aimed to support the structuring of productive activity, contributing to the development of technically oriented crops by the beneficiary farmers, with better production conditions and integration into the cooperative's supply chain. The work involved monitoring the producers' needs, providing technical guidance for crop development, and supporting the organization of agricultural activities, considering local cultivation conditions, available resources, and the particularities of family farming. The work also sought to align the production practices adopted by the farmers with the supply and production organization needs established by the cooperative. One of the main challenges was reconciling the technical and operational limitations of small producers with the demands of an integrated agricultural operation, in which individual production needed to be linked to a collective system of marketing and processing. In this context, Agran contributed to connecting technical assistance, productive organization, and commercial integration, supporting the development of cassava production and strengthening the bond between the beneficiary farmers and the cooperative. More than just offering cultivation support, the work sought to contribute to the viability of agricultural activity, promoting the integration of small producers into a cooperative structure capable of linking rural production, income generation, and supply chain management.
